Style guide
The studio, on paper.
Typography, color, and logo usage — the visual standards behind everything we make.
Typography
Heading · Zalando Sans Expanded
Aa Bb Cc
The quick brown fox jumps over the lazy dog.
Body · Courier Prime
Aa Bb Cc
The quick brown fox jumps over the lazy dog. 0123456789
Color palette
Ink
#0D0D0D
Bone
#F4F4F2
Mist
#D6E8E8
Aqua
#A8D5D2
Logo usage
The full wordmark is the primary logo. It always sits on dark (Ink) backgrounds in white.
Keep clear space around the mark equal to the height of the "D". Never recolor, stretch, or add effects.
Minimum height is 32px in digital and 0.5in in print.